Content is King

Idea and style

Even the best product description (substantive and stylistically correct content) will not be noticed if the appearance of the website and its functionality are badly inadequate.

Remember that this principle works the other way too. A beautiful website template and a fancy layout will not raise your website’s position in search results.

Optimizing a website for content (adding new content and updating existing content) is the foundation of organic SEO.

If the content is of poor quality and there is not enough of it, then no amount of other side SEO work will improve the site’s position in organic search results.

Communication style is, in practice, what determines success. Expert style is now the desired basis for any content on a website or store.

It is also necessary to communicate with the customer and not with Google. The mistake of over-emphasizing content over form is often the primary lack of success in SEO.

Keywords, phrases, long tails, intents… This is the starting point and a frequent “resistor” on the basis of which the positioner performs various SEO work.

A key word is one word. Phrases are simple sentences consisting of 3-4 words. Long tails, or different forms of a query. From long tails, we can infer, for example, content trends and styles. Intent, or the nature of the query, the main goal of the user when typing the query into the search engine.

It is important to determine keywords and take them into account when writing articles. Keep in mind that content is the determinant of keywords, not the other way around.

One of the indicators of a well-executed service over a site’s content marketing is its Click throught rate (CTR), which is the percentage of impressions that led to a click.

For example. out of 34 pageviews among other sites on a search engine, 18 ended up just clicking on our link and going to our site. The average CTR is therefore 52.9%. That is, more than every second display ended in a click. This can be a very good result.

However, a lot depends on the name we gave to the subpage, the meta description and the rest of the content marketing.